Concepts, Drivers & Techniques Big Data Fundamentals, Concept Drivers & Techniques, is written by 3 authors: Thomas Erl, Wajid Khattak and Paul Buhler. This book is a core concept telling what the big data concept contains. Including perhaps all possible terms there are to know about big data analysis. Opinion This book is well written … Continue reading Big Data Fundamentals + →

I have chosen a blog of a fellow student Jonathan Mampuya to comment on. Check following link to his blog: 'Marketing is emotions' I chose this blog because business in general is created and analyzed rationally. It is interesting to read how emotions can't be ignored for business trade off. In the blog, Jonathan speaks … Continue reading Blogger against blog →

A good pitch is priceless, but where to find creativity? Performances or intonation are enormous important, but surely so is the content. Where to find the right words to sell a product? Perhaps we should not only look at our own assets: it is possible to look form the purchasers' view. What are their benefits, … Continue reading Pitching in purchase view →

For an assignment we were asked to choose which architype, from the '12 brand architypes', defines ourselves. I'm the sage, the truth seeker. (All architypes on https://www.thehartford.com/business-playbook/in-depth/choosing-brand-archetype)Definition of the sage:Goal: To help the world gain wisdom and insightTraits: Knowledgeable, trusted source of information, wisdom and intelligence, thoughtful, analytical, mentor, guru, advisorDrawback: Could be overly contemplative … Continue reading The Sage `°-°´ →

Foundation In my opinion social media has made classic marketing more important. While many are sure that social media is the new foundation on which marketing will be based, I see only a big (side) role coming up. It's just a new medium that classical marketing will be able to use. Social media is not … Continue reading Social media vs classic marketing →

Many bands, series, books, etc. are done telling. They close a final chapter and say, "that's it!". Strangely many finished stories come back for a second, or even more, round. There are different reasons for a comeback. Let's compare the following four items according to their marketing principles: - Movie: X-Men (Comics movie) - Book: … Continue reading From re-thinking to re-marketing →

A common phrase is "Everything is Marketing". Marketers have to analyze and create products and/or service in every possible phase of the company structure: R&D, Planning, Packaging, Selling, Purchases, Research, Managing, etc. Although Marketers design the outcome for departments, the base is still set according to that departments' knowledge and experience. The best examples I … Continue reading Everything is Marketing, NOT! →

The first time I learned about Marketing the main object appeared to be the 4 P's. For those who haven't heard of the 4 P's check the following introduction video: https://www.youtube.com/watch?v=hHtJwTU9kg8 4 P's- outmodeHowever, the 4 P's of the Marketing Mix have to be well thought through, they do not define an entire marketing concept. … Continue reading The forced peace of the 4 P’s →