Many feel privacy is being degraded by companies collecting all kind of users data. People feel their actions, interests and personal data are abused for big company profits.
However, this blog wants to inform on the upside of data collecting to the use of customers themselves. There are advantages in companies having your profile. Direct Marketing for example, is much more confortable than general publicity. And even though it seems companies are following your every move, you are still a number in a big data computersystem.
Big Data Amusements 