A lot is written about big department stores concepts. All concepts with one meaning, which is earning as much profit as possible. A BBC article of Tim Harford, on how some modern concepts were born, gives insights in use and means of today’s department shops: https://www.bbc.com/news/business-40448607 From shop to total shop The readers of the … Continue reading How department stores changed the way we shop →

I’m a (working) marketing student at Thomas More Mechelen. For English classes our assignment is to write this blog. During the marketing studies I did not find any subject in which I prefer to specialise on, except for the Big Data Marketing concept. I find it a very interesting subject, that will expand in the … Continue reading About me →

I had fun studying again. The hard part was working during the studies, the courses themselves were doable. My preference courses were marketing in practice (we had to make an entire marketing plan from scratch), digital marketing (we got to do research on how a chosen entrepreneur could do better online) and graphic design (InDesign). … Continue reading My major →

I truly understand the use of blogging to learn a better English. Most grammar and vocabulary should be mastered at our level and getting speed in producing English is one step further. If I had to choose one lesser point: I like more freedom in choosing and handling the issues. If someone asks me to … Continue reading Blogging →

During this semester we practiced a lot of writing. 15 blogs between 200 and 600 words. I don't think my style of writing changed a lot, except for enlarging my vocabulary. While writing so many texts about marketing, many words came back and again. I do admit I used synonym finders on Google. An easy … Continue reading Writing →

The belters: singers with a big voice range, mostly into high tone.What marketing do they use in the Eurovision Song Contest? Polina Gagarova, Million Voices, Russia, 2nd place in 2015It is very difficult for Russia to win a (mostly) European crowed and their judges. Internal politics, like the anti-LGBT policies or the Ukraine conflict, did … Continue reading The Euro-belters →

There are many periods in life that define a personality. I'm going to sketch my background about the day I was born, turned 5 and became 18 year old. 0 years alive 1984 was the year TED conferences started, the AIDS virus was discovered, chemical weapons were condemned by the UN, Metallica released their second … Continue reading The influencee →

Stella Artois is a pilsner beer, a Belgian kind pale lager. However, the 'Belgian kind' is not equally produced or branded in every country. Broadly abroad In Belgium, Stella Artois is a general 'pils'. For export, they have chosen to level up as premium pilsner, same beer with a higher price according to the branding. … Continue reading Stella Artois, home vs. abroad →

General marketing started in the early twentieth century. Bit by bit they grew practice and theories. Today a lot has been written about marketing. A completely mind shift in marketing has been digital marketing: recent, fast growing and determining. The early digital marketing All through the nineties, digital marketing was in a testing phase on … Continue reading The rise of Digital Marketing →

Concepts, Drivers & Techniques Big Data Fundamentals, Concept Drivers & Techniques, is written by 3 authors: Thomas Erl, Wajid Khattak and Paul Buhler. This book is an overly general concept telling what big data contains. With including mostly not needed terms about big data analysis. Opinion This book is written in a boring school and … Continue reading Big Data Fundamentals – →