General marketing started in the early twentieth century. Bit by bit they grew practice and theories. Today a lot has been written about marketing.
A completely mind shift in marketing has been digital marketing: recent, fast growing and determining.
The early digital marketing
All through the nineties, digital marketing was in a testing phase on how marketeers could benefit from the online world.
At the start of the 21 century, digital marketing was in full use. And since then, digital marketing theories and practices are in fast and vast development.
Time laps of digital marketing inventions
According to Wikipedia the time lapse of most digital marketing inventions are (starting at +/-2000): SEO, SEM/SEA, Content Marketing, Influencers Marketing, Content Automation, Data-driven Marketing, E-commerce Marketing, Social Media Marketing and Display Advertising.
And even these days, new developments are upcoming: VR-games, Augmented Reality, Artificial Intelligence, etc.
Digital vs. General Marketing
Many say that digital marketing is outgrowing general marketing. Digital marketing has not passed his founding father yet, but surely some day they will.
However, if you take in account how much digital marketing has grown in less than 20 years, it seems likely that digital marketing will be the new core concept in a couple of years.
The future for digital marketing
I assume big web companies, such as Google, Apple or Facebook, could have expectations on how near future people will house online.
But us, the users, are dependent on what innovations will be put into the market.
Some might assume these big companies are guiding us into their developments. Still digital marketing is too hyped and accessible to be set by only a few.
Untamable digital world
The fun for online consumers is that the last bastion of some kind of anarchy might be our internet.
Companies can’t control digital outcome or online spoken word.
Perhaps the uncontrollable of digital marketing might give joy in young marketers to be.
Big Data Amusements 