General marketing started in the early twentieth century. Bit by bit they grew practice and theories. Today a lot has been written about marketing. A completely mind shift in marketing has been digital marketing: recent, fast growing and determining. The early digital marketing All through the nineties, digital marketing was in a testing phase on … Continue reading The rise of Digital Marketing →

Concepts, Drivers & Techniques Big Data Fundamentals, Concept Drivers & Techniques, is written by 3 authors: Thomas Erl, Wajid Khattak and Paul Buhler. This book is an overly general concept telling what big data contains. With including mostly not needed terms about big data analysis. Opinion This book is written in a boring school and … Continue reading Big Data Fundamentals – →

Concepts, Drivers & Techniques Big Data Fundamentals, Concept Drivers & Techniques, is written by 3 authors: Thomas Erl, Wajid Khattak and Paul Buhler. This book is a core concept telling what the big data concept contains. Including perhaps all possible terms there are to know about big data analysis. Opinion This book is well written … Continue reading Big Data Fundamentals + →

I have chosen a blog of a fellow student Jonathan Mampuya to comment on. Check following link to his blog: 'Marketing is emotions' I chose this blog because business in general is created and analyzed rationally. It is interesting to read how emotions can't be ignored for business trade off. In the blog, Jonathan speaks … Continue reading Blogger against blog →