A good pitch is priceless, but where to find creativity? Performances or intonation are enormous important, but surely so is the content.
Where to find the right words to sell a product? Perhaps we should not only look at our own assets: it is possible to look form the purchasers’ view.
What are their benefits, what quality or price is important for them? What do they find attractive about brands?
Once you know a customers’ mind, pitching becomes easy. Not only for the earlier given examples, but also in how a purchaser wants to be treated. Some prefer extravert pitchers, some feel better with sensitive pitchers, …
Perhaps the best pitch lies in the combination of what you can offer and what performance you will bring. But never forget the purchasers heart and eyes, it is them who you are selling to.
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