A good pitch is priceless, but where to find creativity? Performances or intonation are enormous important, but surely so is the content. Where to find the right words to sell a product? Perhaps we should not only look at our own assets: it is possible to look form the purchasers' view. What are their benefits, … Continue reading Pitching in purchase view →

For an assignment we were asked to choose which architype, from the '12 brand architypes', defines ourselves. I'm the sage, the truth seeker. (All architypes on https://www.thehartford.com/business-playbook/in-depth/choosing-brand-archetype)Definition of the sage:Goal: To help the world gain wisdom and insightTraits: Knowledgeable, trusted source of information, wisdom and intelligence, thoughtful, analytical, mentor, guru, advisorDrawback: Could be overly contemplative … Continue reading The Sage `°-°´ →

Foundation In my opinion social media has made classic marketing more important. While many are sure that social media is the new foundation on which marketing will be based, I see only a big (side) role coming up. It's just a new medium that classical marketing will be able to use. Social media is not … Continue reading Social media vs classic marketing →

Many bands, series, books, etc. are done telling. They close a final chapter and say, "that's it!". Strangely many finished stories come back for a second, or even more, round. There are different reasons for a comeback. Let's compare the following four items according to their marketing principles: - Movie: X-Men (Comics movie) - Book: … Continue reading From re-thinking to re-marketing →