A common phrase is "Everything is Marketing". Marketers have to analyze and create products and/or service in every possible phase of the company structure: R&D, Planning, Packaging, Selling, Purchases, Research, Managing, etc. Although Marketers design the outcome for departments, the base is still set according to that departments' knowledge and experience. The best examples I … Continue reading Everything is Marketing, NOT! →

The first time I learned about Marketing the main object appeared to be the 4 P's. For those who haven't heard of the 4 P's check the following introduction video: https://www.youtube.com/watch?v=hHtJwTU9kg8 4 P's- outmodeHowever, the 4 P's of the Marketing Mix have to be well thought through, they do not define an entire marketing concept. … Continue reading The forced peace of the 4 P’s →